2017, 2018 & 2021 BCMA Female Vocalist of the Year 

If this is the future of country music in the UK, then we are in very safe hands indeed!” - The Independent

 

Jade Helliwell is a multi-award-winning singer-songwriter hailing from West Yorkshire, England.

With her powerful and soulful vocals, she has captivated audiences with her authentic and heartfelt country-pop sound.

From a young age, Jade discovered her passion for music and began honing her skills as a vocalist and guitarist. Drawing inspiration from artists such as Ella Langley, Priscilla Block and Megan Moroney, she channels her influences to create a unique blend of country music with a modern twist.

Jade began carving a name for herself in the country world, releasing music and performing at large events such as the coveted Country to Country festival at The O2 in London. However, it was the year 2017 that blew the doors open, propelled by a momentous event that would forever

change her life.

A video capturing her enchanting duet with a busker on a vibrant night in Leeds

rapidly spread like wildfire, captivating the hearts and minds of millions. This viral sensation swiftly amassed an astonishing 23 million views across prominent platforms such as Facebook and YouTube, catapulting Jade into the spotlight.

Since then, Jade has continued to make her mark on the industry, releasing a string of well-received singles such as “Heroes & Heroines”, “Smoke”, and “Woman I Am”, alongside her critically acclaimed EP “How Love Goes”. Her music showcases her exceptional songwriting ability and remarkable vocal range, often delivering heartfelt lyrics that resonate deeply with listeners.

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With her undeniable talent and infectious personality, Jade has become a sought-after performer, gracing festival stages across the UK, Europe, and Australia, while building a loyal and ever-growing fanbase. With over a million Spotify streams, Jade caught the attention of industry heavyweights in Nashville who invited her to support Tenille Arts, Priscilla Block and Tenille Townes during their UK tours.

Signing her first publishing deal with First Original Music alongside surpassing one million Spotify streams made 2022 a landmark year for Jade.

 

A sold-out “Girls Night In The Round” tour alongside Kezia Gill, Demi Marriner and Jess Thristan kicked off 2023 with a flying start. Another busy summer festival season followed, alongside a packed live calendar including appearances at The British Country Music Festival and a

triumphant return to Denmark’s “Nashville Nights” festival, featuring a headline show and a second UK headline tour in November promoted by Sony-owned Senbla.

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2024 saw Jade make her The Bluebird Cafe debut with a sold-out writers’ round, alongside three return trips to Denmark where she continues to grow a loyal fanbase. The year also brought the release of her acoustic EP “How Love Goes” and a headline tour in support, promoted by AEG Presents, DHP Family and UKCountryLive, as well as support slots for Fanny Lumsden and Kristian Bush. Fan favourite “Girls Night In” also returned, alongside appearances at Black Deer Festival, SpeedFest and The Long Road Festival.

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2025 proved to be a standout year for Jade, beginning with support shows for Ward Thomas, followed by further summer support dates with The Shires. A busy festival season included appearances at Country Calling and a return to one of the UK’s leading country festivals supporting homegrown talent, The British Country Music Festival. The year also saw fans rally behind Jade through a successful Kickstarter campaign to help bring a brand-new album to life.

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2026 is already off to an exciting start, with Jade taking home two British Country Music Association awards for Female Vocalist of the Year and UK Album of the Year. Alongside the release of her highly anticipated album “Rebegin”, Jade has embarked on a headline tour of the same name, marking the beginning of another landmark chapter in her career.

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​Despite already achieving so much, Jade is showing no signs of slowing down. With a busy live schedule, plans to return to Denmark, more headline shows, and new music already in the works, the future looks incredibly bright for one of the UK’s most exciting and fast-rising country-pop artists.