Jade Helliwell passionately embraces authenticity in all aspects of life. She fearlessly pours her truth into her music, forging genuine connections with every fan.
Jade was born and raised in a small town nestled in West Yorkshire, UK. Though Jade had already began carving a name for herself in the Country world, it was the year 2017 that blew the doors open, propelled by a momentous event that would forever change her life. A video capturing her enchanting duet with a busker on a vibrant night in Leeds rapidly spread like wildfire, captivating the hearts and minds of millions. This viral sensation swiftly amassed an astonishing 23 million views across prominent platforms such as Facebook and YouTube, catapulting Jade into the spotlight.
The reverberating impact of her newfound fame was palpable as Jade's previously released EP, 'Forget the Night,' surged back into the UK charts with a triumphant vengeance. The album soared to the summit of the country charts, securing the prestigious #1 position, while also making a remarkable ascent to #8 on the official charts. It was an extraordinary achievement for this burgeoning artist, a testament to the undeniable talent she possessed.
Acknowledging her remarkable musical abilities, Yamaha, a renowned global brand celebrated for its commitment to excellence, selected Jade as one of their esteemed endorsed artists when she won their “Road to C2C” competition which saw her perform at the coveted Country 2 Country festival, the largest of it’s kind in Europe. This pivotal moment marked a significant turning point in her life, compelling her to make a courageous decision. With unwavering determination and unbridled passion, Jade bid farewell to her career as a teaching assistant, embarking on a journey to carve a pathway in the captivating realm of music. It was a leap of faith, driven by her unwavering belief in her potential and an ardent desire to fulfil her artistic dreams.
From that moment forward, Jade's trajectory has been nothing short of awe-inspiring. With a resolute spirit and an unwavering commitment to her craft, she has steadfastly pursued her aspirations, guided by an unquenchable thirst for success. Embracing a future illuminated by boundless possibilities, Jade marched forward, ready to conquer new heights and leave an indelible mark on the world with her music.
Embodying a unique British blend of pop and country in her sound, she infuses it with her own vibrant energy. Influenced by artists like Kelsea Ballerini, Priscilla Block and Maren Morris, she creates a refreshing and optimistic production. Drawing inspiration from legendary figures like Patsy Cline and Dolly Parton, Jade's lyrical storytelling becomes a source of hope and inspiration. Her music resonates with listeners, evoking a sense of joy and optimism that lingers long after the songs end.
In 2018 she released her EP Infatuation preceded by single 'Drive' which premiered on Chris Country Radio. The EP was met with positive feedback and received radio support, with 'Drive' accumulating over 145k streams on Spotify. Throughout 2019 and 2020, Jade continued to release a series of singles, including 'Put It On You', 'Telephone', and 'Stay', all of which received national airplay. Additionally, her song 'Stormchaser' was featured on the Wild Country playlist on Spotify and has garnered over 250k streams.
Soon after, Jade toured Australia as part of the international Buckle and Boots Festival incentive, which saw her perform on the International Stage at the famous Tamworth Country Music Festival as well as shows in Brisbane, Toowoomba and Twead Heads.
Jade continued to leave her mark on the UK festival circuit performing alongside some of the biggest names on stages at Buckle and Boots, Tennessee Fields Festival, Country on the Clyde, and Nashville Meets London Festival.
Her performance at Nashville Meets London caught the attention of tyre brand Firestone, who enlisted her as the ambassador for their global music competition. In collaboration with BBC Introducing presenter Abbie McCarthy, Jade represented Firestone at various events in 2018. In the subsequent year, she was also recognized as an Orange Amps Artist and received British Country Music Awards (BCMA) for both the Video and Song of the Year.
As with every Artist, her schedule was greatly impacted by COVID-19 so she embraced technology and performed a weekly online livestream gig, creating a thriving online community. Fans formed the "Jade Brigade" fan page on Facebook to connect and support Jade. She also performed online for multiple media outlets, most notably for Song Suffragettes in Nashville. When the world started to turn again post-pandemic, and live music was back on the agenda, she delivered an electrifying headline performance at the esteemed Buckle & Boots Festival. Adding to her accolades, that same year Jade was bestowed with the prestigious title of BCMA Female Vocalist of the Year for the third time.
Collaborating with Viktrs, an exciting new brand that pioneers innovative technology for music videos, further elevated her success. Notably, her single Smoke soared to the number 1 spot on the iTunes UK Country Chart. This milestone was accompanied by the ground-breaking use of Viktrs technology in her visually stunning music video, that opened doors to new partnership opportunities and the chance to foster a deeper audience engagement.
She has achieved a series of significant accomplishments since. These include consecutive BCMA Awards for Best Song and Best Female, as well as recognition and honours in categories such as ‘Best Female’ and ‘Best Solo Artist’ at the Box Radio Awards, ‘Artist of the Year’ and ‘UK Female of The Year’ by UK Country Radio, ‘Best Unsigned Female’ at the Best of British Music Awards, and ‘Outstanding Artist’ at the Yorkshire Roots Awards.
2021 saw a triumphant 7 date national co-headline Girl Country UK Tour with Kezia Gill, including sold out shows in Wakefield, Manchester (Night and Day) and Nottingham (The Bodega).
Jade continued to grow her fanbase in 2022 and caught the attention of industry heavyweights in Nashville which resulted in her supporting US stars Priscilla Block,Tenille Townes and Tenille Arts when they toured the UK.
Her critically acclaimed EP “Woman” was released in October 2022 which included singles “Lead Me On” and the empowering track “Woman I Am”. As well as a very successful festival season, she rounded off her year with a headline tour which saw her illuminate stages across several cities in the UK.
With over a million streams on Spotify, as well as signing her first publishing deal to First Original Music, meant 2022 was huge for Jade.
Perhaps her biggest year yet, 2023 started off with a bang when she toured with Demi Marriner, Kezia Gill and Jess Thristan for ‘Girls Night In’ which saw four of the UK’s most prominent singer-writers come together for six sold out nights of storytelling through music and gave their collective fanbase a deeper insight into their lives through poignant moments and hilarious tales.
One of her career defining moments came in March 2023 when she played to a full capacity Town Square stage at the coveted Country 2 Country festival held at The O2 in London. The weekend saw her perform across a few of the stages with each stunning set pulling in a crowd in the thousands.
With another busy summer festival season and a full live performance calendar ahead, including The British Country Music Festival and a triumphant return to Denmark’s “Nashville Nights”festival including a headline show - Jade shows no signs of slowing down. Her second UK headline tour will kick off in November and this time she is playing venues double the size of her first tour and is promoted by Sony owned Senbla. The tour will take her to perform across 6 major cities, including a show at the iconic 100 Club in London.
In addition to her musical pursuits, Jade has also shown a strong commitment to using her platform for good. She has actively supported various charities and performed at numerous fundraising events, using her voice to make a positive impact on the world.
Jade continues to leave an indelible mark on the industry, enchanting fans both near and far. With her relentless passion and commitment to her craft there's no doubt that her future is filled with even greater success and accolades which will propel her career to new heights. Stay tuned for more electrifying performances and new soul-stirring music from this Pop-Country Powerhouse!